Tag: marketing

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Tips on Writing a Press Release to submit to Media Outlets

This checklist was created based on the requirements of a local, county wide news website.

  • Send it 10 days ahead of when you would like to publish
  • Headline or Title of Article – grab the reader’s attention – search engine friendly
  • Write what is interesting to the reader. What is in it for the reader?
  • Utilize conversational writing
  • Put the press release text in the body of the email, this helps the recipient see the content
  • Attach a graphic or photo to go with each article
  • Quotes are very beneficial to the release
  • Include the geographic area the story applies – local
  • Utilize the inverted pyramid style
  • About the Organization promoted in the release
  • Images to attach: .jpg and .png file
  • Logos: white or transparent background
  • Always provide captions for the photo: names of who is in the photo, left to right, provide photo credit last
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QR Codes

QR Code usage saw a boom during the pandemic. As businesses and people made the attempt to be “contactless”, the QR code became an integral part of our day to day activities.

I chose to eliminate the use of business cards. I never liked them anyway. I feel like people pass them out, you receive a stack of them at an event, they hang around on your desk for awhile and they get tossed in the trash. I have never been good at entering all of the information from the business card into my phone.

I created an Album in my photos on my phone named QR Codes. I have a QR code for my real estate and marketing consulting services. Instead of handing out cards, I have people scan the code and add my information directly to their contacts. I have received positive feedback on using my QR Code as the “lock” screen on my phone so it is easily accessible to show people.

If you would like a QR code with your contact info, please click here for more information.