The Fractional CMO

What is a Fractional CMO?

A fractional CMO is a marketing executive who works with businesses on a part-time basis. They provide the same level of expertise and experience as a full-time CMO, but at a fraction of the cost.

Fractional CMOs are a good option for businesses that need marketing expertise but do not need a full-time CMO. They can also be a good option for start ups or businesses that are growing rapidly and need to grow their marketing efforts..

Fractional CMOs can provide a variety of services, such as:

  • Developing and executing marketing strategies
  • Overseeing marketing campaigns
  • Measuring and analyzing marketing results
  • Managing marketing budgets
  • Hiring and managing marketing staff
  • Analyzing marketing data
  • Providing marketing advice and counsel
  • Providing marketing guidance and support to the CEO and other senior executives

Here are some of the benefits of hiring a fractional CMO:

  • Cost savings: Fractional CMOs are typically less expensive than hiring a full-time CMO.
  • Flexibility: Fractional CMOs can work on a part-time basis, which can be helpful for businesses that do not need a full-time CMO.
  • Expertise: Fractional CMOs have the same experience and expertise as full-time CMOs.
  • Access to a network: Fractional CMOs often have access to a network of marketing professionals, which can be helpful for businesses that need additional marketing support.

For more information on Jason Aldrich’s experience, visit the About page or his LinkedIn profile (jaldrich).