“From sports to self-care, viewers are watching more of what matters to them, giving advertisers more opportunities to reach them at their most engaged. Of course, that also means advertisers must stand out in a sea of content.”
10 most-read articles of 2020
“In 2020, world events meant marketers were forced to throw the old rule book out the window. Metrics that once made sense were rendered obsolete and well-understood consumer habits shifted overnight.
So we weren’t surprised when we dug into our data to find out what marketers had been reading on Think with Google this past year: tips for rethinking in-person events, clues as to what people were searching for online, and inspiration from inclusive campaigns. Here’s what was top of mind for marketers in 2020.”