What is “Google Screened”?

“Google Screened” is a business profile used in Local Search. It is a hybrid of Google Ads and Google My Business. If you are in one of the industries chosen by Google, you can create a local services profile and promote it using Google Ads. The minimum spend is $75 per week and there are specific requirements that need to be met to be awarded the “Google Screened” designation.

Industries eligible for “Google Screened” status:

Appliance Repair
Carpentry
Carpet cleaning
Countertop services
Electrical
Fencing
Financial planning
Flooring
Foundations
Garage door
House cleaning
HVAC
Junk removal
Landscaping
Law
Lawn Care
Locksmith
Moving
Pest control
Plumbing
Real Estate
Roofing
Siding
Tax Services
Tree Services
Water damage Services
Window cleaning
Window Services

Steps to becoming “Google Screened” include adding a headshot or profile picture, providing license information, documentation of business liability insurance and a background check.

10 most-read articles of 2020

“In 2020, world events meant marketers were forced to throw the old rule book out the window. Metrics that once made sense were rendered obsolete and well-understood consumer habits shifted overnight.

So we weren’t surprised when we dug into our data to find out what marketers had been reading on Think with Google this past year: tips for rethinking in-person events, clues as to what people were searching for online, and inspiration from inclusive campaigns. Here’s what was top of mind for marketers in 2020.”

Think with Google

Google Adds Apple Music to Nest Speakers

“To stream from Apple Music, Google device owners will need to first link their Apple Music account in the Google Home app then optionally set it as their default music service. After doing so, they’ll be able to use voice commands like “Hey Google, play New Music Daily playlist” or “Hey Google, play Rap Life playlist,” for example, or ask for any other specific song, artist or playlist the service offers.”

TechCrunch.com

Track all Starlink Satellites

“SpaceX’s Friday launch sent up the 10th batch of Starlink satellites, a number that does not include two “Tintin” test satellites launched in February 2018. To date, the Elon Musk-owned space company has deployed 595 Starlink satellites into Earth orbit. About 500 of them are functioning, making the constellation large enough to provide internet service to some locations on Earth.”

Observer.com