Author: Jason Aldrich

This checklist was created based on the requirements of a local, county wide news website.

• Send it 10 days ahead of when you would like to publish
• Headline or Title of Article – grab the reader’s attention – search engine friendly
• Write what is interesting to the reader. What is in it for the reader?
• Utilize conversational writing
• Put the press release text in the body of the email, this helps the recipient see the content
• Attach a graphic or photo to go with each article
• Quotes are very beneficial to the release
• Include the geographic area the story applies – local
• Utilize the inverted pyramid style
• About the Organization promoted in the release
• Images to attach: .jpg and .png file
• Logos: white or transparent background
• Always provide captions for the photo: names of who is in the photo, left to right, provide photo credit last