Jason Aldrich

Google and Apple have teamed up to create an app to be used for Contact Tracing to help track instances of COVID-19.

• Key Concepts (from the CDC)
  • Trace and monitor contacts of infected people. Notify them of their exposure.
  • Support the quarantine of contacts. Help ensure the safe, sustainable and effective quarantine of contacts to prevent additional transmission.
  • Expand staffing resources. Contact tracing in the US will require that states, tribes, localities and territorial establish large cadres of contact tracers.
  • Use digital tools. Adoption and evaluation of digital tools may expand reach and efficacy of contact tracers.

“Being confined to the office – or even the home – rather than on the road on sales visits or at events, means marketers have more time to develop digital strategies. This means researching where your customers can be found online, and how different approaches and tactics might impact your success. If your organization previously put token efforts into digital channels – because like a lot of other businesses, you had built your networks offline and that had always seemed to work – now is the time to revisit them. That could be as simple as giving your website and social pages a refresh, or a more innovative approach.”

Source: Forbes.com