“In 2020, world events meant marketers were forced to throw the old rule book out the window. Metrics that once made sense were rendered obsolete and well-understood consumer habits shifted overnight.
So we weren’t surprised when we dug into our data to find out what marketers had been reading on Think with Google this past year: tips for rethinking in-person events, clues as to what people were searching for online, and inspiration from inclusive campaigns. Here’s what was top of mind for marketers in 2020.”