Let’s use the example of creating a campaign for Lodging in Peachtree City, Georgia.
We are creating a campaign to generate leads or bookings for hotels, short term rentals, extended stay or other lodging options in Peachtree City, GA.
The first step is creating the campaign. This campaign would have the Objective of Leads. The targeting would be set to the United States. The campaign would be named: US-PTC-Lodging.
The first ad group in the campaign would be named Lodging and would contain search phrases and ad copy related to lodging in Peachtree City. An example search phrase would be: lodging in peachtree city.
The next ad group would be named Hotels and would contain search phrases and ad copy related to Hotels in Peachtree City. An example search phrase would be: hotels in peachtree city.