Using Video to Improve SEO

March 20, 2014 0 Comments

If you are not using video to improve your search engine rankings, you need to be.

10 Tips on Video SEO

  1. Focus on the quality of the video – professionally created video will provide a better user experience
  2. Keep it Shareable – share your video across multiple platforms
  3. Keyword Research – tag your videos with appropriate keywords and search phrases
  4. Write a script – don’t “wing it” on your script
  5. Follow YouTube Best Practices
  6. All videos should not be on YouTube
  7. You may not want to embed from YouTube
  8. Use a player that supports ALL devices
  9. Follow structured data
  10. Create and submit a video sitemap

This video is an excerpt of the session “Video SEO 101” from the 2014 Atlanta WordCamp event. ┬áThe speaker is the CEO of vLink Solutions, Scott Williford.

About the Author:

Jason Aldrich has been in the internet/technology industry for 15+ years. He is a Google Certified Individual and has worked with the Atlanta Falcons, Home Depot, IHG Hotels and many other companies.