Reach and Engage Football Fans with YouTube

January 28, 2016
3 Ways to Reach and Engage Football Fans With YouTube

3 Ways to Reach and Engage Football Fans With YouTube

Some great insights from Google on promoting video around the Superbowl.

“The best way to boost viewership of a Super Bowl ad? Post it before game day. According to an analysis by Pixability of last year’s commercials, brands that published full versions on YouTube before Sunday’s game received an average of 2.2X more views and 3.1X more social shares by Monday morning than those brands that waited until the game to release an ad.”

“We’ve also seen more evergreen, established categories, like football-related food and recipes, continue to rise, with video watch time growing 77% in the last year; top YouTube searches include fan favorites like hot wings and nachos.

For more on the 3 ways of reaching and engaging football fans with YouTube, click here.

Source: Google

Filed in: AdWords, Google, Search, YouTube • Tags: ,

About the Author:

Jason Aldrich has been in the internet/technology industry for 15+ years. He is a Google Certified Individual and has worked with the Atlanta Falcons, Home Depot, IHG Hotels and many other companies.