Archive for November, 2013

Google Forwarding Phone Numbers

November 29, 2013 0 Comments

In previous engagements, I have used specific inbound phone numbers to track conversions.  The results were very positive.  We tracked inbound phone calls from the Google search engine results page, as well as, the various landing pages.  We dynamically generated phone numbers on the landing pages based on if the visitor clicked on a brand […]

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Online Black Friday Sales

November 28, 2013 0 Comments

If you have an ecommerce business, hopefully, you prepared for online shoppers on Black Friday. In 2012, CNN reports that US consumers spent $1.042 billion on Black Friday. According to a study completed by Ignition One, online shoppers using a mobile device increased by 16% year over year from 2011 to 2012.

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Google+ Custom URL’s

November 21, 2013 0 Comments

Google+ has been offering custom URL’s for the last few weeks.  They are not letting you pick your own URL.  In the beginning, they offered the custom URL of the name of your page.  At this time, Google is securing the URL that you have linked, not necessarily the name of your page and requiring […]

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Updating your website?

November 18, 2013 0 Comments

One of the most common worries when a client decides to update their website is, will i lose my search engine rankings? If you plan correctly and follow a few basic steps, you will not lose your search engine rankings.  In most cases, you will increase your search engine rankings because you are using more […]

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